I’m happy to announce that we at GJEL have increased our web presence by joining Twitter.
In case you haven’t figured it out yet, I always have plenty to say. So why on earth would anyone think it’s a good idea to give me a GJEL Twitter account? Well, we found plenty of really great reasons for joining Twitter, but there’s one reason I think is good enough that I might even be able to handle the 140 character limit—building community.
Building Community–140 Characters at a Time
One of the reasons I love working at GJEL is that the attorneys and staff are all friendly, wonderful people, and there’s a great sense of community in the office. There’s also a broader sense of community with the cities we live and work in-everyone here really cares about what’s going on in the community outside our office, too. It’s one of the reasons I bring you community events on this blog every Friday, and why I plan to write many more posts about local happenings. We believe strongly in community involvement, and for us, Twitter seemed like a natural way to get more involved with more communties.
As I mentioned already, GJEL wants to reach out to the communities in which we live in work. We like it here, and we like the people here. By posting about local stories and events on this blog, I try to provide a service to the local community, but it’s just a one way conversation. We hope people who live in the Bay Area will follow us on Twitter, and we’ll follow them, enabling us to have a great local conversation that goes both ways.
More and more, lawyers are finding their way into the world of social media. We blog, we tweet, we have professional profiles on LinkedIn. Being a part of the online legal community is one way for us to stay on top of what’s happening. We educate ourselves by listening to what others in our field are saying, and we contribute by putting our own information on the web for our colleagues to see. Twitter is a great way to stay in touch with this facet of the legal community.
But it’s not just lawyers that are web and social media addicts. People are looking to the internet to find information about everything these days. It’s totally commonplace to use Google to find a restaurant, the nearest post office, a dentist who will accept your insurance. Often, the internet is how people find a lawyer when they need one, too. We want to put ourselves out there to be found, and let potential clients know more about us so that they can be sure they’re making the right choice when they need an attorney. Interactive social media allows us to give clients a clearer picture of who we are and what we do. It’s so much more information than a potential client could ever find in an ad in the yellow pages.
If you’d like to join in our community conversations, you can follow GJEL and I on Twitter at www.twitter.com/GJELblogger