Over the past year, there has been a lot of discussion about Avvo’s impact on the legal profession. Critics have said that Avvo’s rating system appears arbitrary and fluctuates for no reason. Others, like Jay Fleishman, have praised the web startup for its great web presence and growing community. I’m an unabashed fan of Avvo, both for its innovative platform and its clever discussion of web and legal issues on the Avvo Blog and NakedLaw. For these reasons, among others, I’m growing more and more excited for next week’s Avvocating conference in Orlando, Florida.

The agenda for next week’s Avvocating Conference is jam packed with some of the best minds in legal marketing. In addition to CEO Mark Britton and Marketing Director Conrad Saam, Google Places guru Mike Blumenthal will speak about online rankings and reviews, and Brian Tannebaum will parse some of the complicated legal ethics issues in the online marketing world. The keynote speaker is Kendall Coffee, an experienced attorney who worked on the Elian Gonzales controversy and the 2000 presidential election recount in Florida. Take a look at the detailed Avvocating agenda and visit the Avvo webpage to register for the event. If you can’t make it, I’ll be tweeting and liveblogging on issues related to web and social media marketing for lawyers.

I did not attend the Avvocating conference last year, but my predecessor Kaitlin returned with glowing reviews and a positive outlook on Avvo’s operating procedure. After the conference, Mark Britton and Conrad Saam sat for informative interviews with GJEL blog. GJEL Managing Partner Andy Gillin has been an active Avvo participant, routinely answering user questions and uploading legal documents on issues like car accident preparedness. Take a look at Andy’s “Car Accident 101” webinar recorded with Avvo last year.

Andy Gillin received his Bachelor’s Degree from the University of California at Berkeley and his law degree from the University of Chicago. He is the managing partner of GJEL Accident Attorneys and has written and lectured in the field of plaintiffs’ personal injury law for numerous organizations. Andy is a highly recognized wrongful death lawyer in California.