Free-Helmet-ImageStarting Monday, August 18th, we’re partnering with five local bike shops to promote safety and provide free helmets with every kid’s bike sold.

Bike safety is a cause that’s near and dear to our hearts, and we’re proud to once again work with some of the Bay Area’s top retailers to make the necessary safety gear available and affordable to young cyclists. This is the second year we’ve run this particular promotion, and we’re once again offering a free helmet with each child’s bike that goes out the door from August 18th through Sunday, August 31st.

Because wearing a helmet is one of the easiest things you can do to reduce your risk of head injury when riding a bike, we want to do everything we can to promote this as a best practice and make helmets available to children in the community.

According to the Centers for Disease Control and Prevention, less than half of all Americans wear a helmet while riding their bike. Additionally, the Insurance Institute for Highway Safety reports that not only has helmet use been estimated to reduce head injury risk by as much as 85 percent, but when you look at the statistics from the past few years the vast majority (83 percent) of fatally injured cyclists were not wearing a helmet.

Now, as part of a Back to School campaign to encourage young riders to model safe behavior, helmets are being handed out at a variety of local bike shops. The stores participating in this year’s promotion are:

Street Level Cycles, 84 Bolivar Drive, Berkeley
Bay Area Bikes, 2400 Broadway, Oakland
Eden Bicycles, 3318 Village Dr, Castro Valley
Livermore Cyclery, 2752 1st St, Livermore
Alameda Bicycle, 1522 Park Street, Alameda

All five stores will be throwing in a free helmet of up to $40 whenever a bike is purchased by–or on behalf of–someone 18 or under. Stop in before the end of the month and take advantage of the offer. If you’re looking to buy your kid a new bike before they head back to school this fall, you might as well get a free helmet too.