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SF Walkers

Cause Marketing Case Study: Walk to Work Day

Friday, April 6th was the 8th Annual Walk to Work Day and GJEL partnered with pedestrian activist group Walk SF to promote the event and bring attention to pedestrian safety throughout the Bay Area. Campaign Goal: The goal of the campaign was to not only encourage people to commute on foot, but also get them […]

Avvo Guest Post: Lawyers Don’t Sweat the Online Stuff

The fine folks over at the Avvo Blog are running a guest post I wrote recently about the thin line separating acceptable use of social media and the tendency among some lawyers to go overboard, and appear overbearing online. Though an impressive portion of the legal community has joined the online space through blogs and social media, many remain reluctant, fearing that the new forum could damage the legal profession, the way it has journalism, music, and film. Fortunately, lawyers can avoid this fate by following a few key guidelines.

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The Importance of Social Media vs. Marketing

I just sat in on Avvo’s webinar on “Ethical Issues in Online Advertising and Social Media” and wanted to share some thoughts. I’ve recently been fascinated by the intersection of communication and advertising, which has become increasingly interesting with the rise of social media and online marketing. Here on the GJEL blog, for example, we write about developments in distracted driving legislation, teen drivers, and other issues related to consumer safety because we have a deep interest and want a better market for consumers.

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