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Cause Marketing Case Study: Walk to Work Day
Friday, April 6th was the 8th Annual Walk to Work Day and GJEL partnered with pedestrian activist group Walk SF to promote the event and bring attention to pedestrian safety throughout the Bay Area. Campaign Goal: The goal of the campaign was to not only encourage people to commute on foot, but also get them [...]
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The Top 5 Causes of Distracted Driving
The Top 5 Causes of Distracted Driving According to a 2009 report from the National Highway Traffic Safety Administration (PDF link), one out of every five car crashes causing an injury involved some element of distracted driving, and 16% of all fatal automobile accidents also involved distracted driving. Statistics show that taking your eyes off [...]
California Motorcycle Summer Safety Information & Resources
Summer is the best season for motorcycle riders. The unusually consistent sunny weather enables longer rides with better conditions throughout California. Of course, more motorcycles on the road increases the likelihood of a motorcycle accident, but there are a few simple steps that riders can take to improve motorcycle safety by avoiding unnecessary risks. These actions involve wearing all appropriate safety equipment, attending summer motorcycle events that stress safe rides, and encouraging teens to stay safe on their motorcycles. We’ve developed this motorcycle safety resource to address each of these issues for the summer and fall months.
California Teen Driver Summer Safety Statistics & Resources
Teen drivers throughout the country are faced with countless dangers on city streets and highways. Teens are the demographic most likely to cause car a accident, technology poses the temptation for distracted driving, and scientific studies have even shown that the teen brain may not have developed the motor skills and emotional maturity to drive safely. As California teens hit the road more during the summer holiday, they should take precautions to stay safe and aware at all times. And since California teens receive their restricted license at 16 and their unrestricted license at 18, they can take the summer to boost their knowledge of state driver laws and practice safe driving techniques.
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