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Cause Marketing Case Study: Walk to Work Day

Friday, April 6th was the 8th Annual Walk to Work Day and GJEL partnered with pedestrian activist group Walk SF to promote the event and bring attention to pedestrian safety throughout the Bay Area. Campaign Goal: The goal of the campaign was to not only encourage people to commute on foot, but also get them [...]

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The Top 5 Causes of Distracted Driving

The Top 5 Causes of Distracted Driving According to a 2009 report from the National Highway Traffic Safety Administration (PDF link), one out of every five car crashes causing an injury involved some element of distracted driving, and 16% of all fatal automobile accidents also involved distracted driving. Statistics show that taking your eyes off [...]

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Winter Holiday Charity Contest Case Study

Winter Holiday Charity Contest Case Study For most companies, the end of the year is a time to give. Holiday season coincides with fiscal deadlines…encouraging tax-deductible giving to non-profits and charities. But just because a firm gives to charity, doesn’t mean that the altruistic gesture can’t benefit both parties. In the winter of 2011, we [...]

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California Motorcycle Summer Safety Information & Resources

Summer is the best season for motorcycle riders. The unusually consistent sunny weather enables longer rides with better conditions throughout California. Of course, more motorcycles on the road increases the likelihood of a motorcycle accident, but there are a few simple steps that riders can take to improve motorcycle safety by avoiding unnecessary risks. These actions involve wearing all appropriate safety equipment, attending summer motorcycle events that stress safe rides, and encouraging teens to stay safe on their motorcycles. We’ve developed this motorcycle safety resource to address each of these issues for the summer and fall months.

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